About us
"Ever since I was young, I dreamed of creating my own clothing brand. For me, fashion has never been just about trends – it’s about how clothing can transform the way you feel. The right piece has the power to give you confidence, to let you express who you are, and to make you feel at your very best.
We started Novelle as a small store in London with that mission in mind: to design timeless, elegant pieces that don’t just look beautiful, but make you feel empowered every time you wear them. I want every collection to be more than fabric and stitching – I want it to be a source of self-assurance, comfort, and style that fits effortlessly into your everyday life.
Novelle London is my way of sharing this dream with you. Every piece is created to inspire confidence, celebrate individuality, and remind you that you deserve to feel incredible, every single day."
Charlotte Evans ~ owner of Novelle London
Excellent customer service
At Novelle London, excellent customer service is our priority. From browsing our collection to receiving your order, we provide a seamless shopping experience with quick responses, personalized assistance, and easy returns. Our team is dedicated to ensuring every customer feels valued and stylishly satisfied.
Excellent price-quality ratio
At Novelle London, we believe in offering the best value for your investment. Our carefully curated collection features high-quality clothing at competitive prices, ensuring you get the most for your money. We strive to balance style, durability, and affordability, making it easy for you to look and feel your best without breaking the bank.
sustainability is at the heart
At Novelle London, sustainability is at the heart of our brand. We are dedicated to creating fashion with respect for the environment, using sustainable materials and ethical practices. Our goal is to minimize our ecological footprint and reduce waste, ensuring that every piece not only looks great but also contributes to a more sustainable future. By choosing Novelle London, you support a brand that prioritizes both style and the planet.