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about us
What started as a small boutique tucked away in a London side street has grown into a refined fashion store where simplicity meets elegance. Charlotte Evans, founder of Novelle London, had one dream: to help women feel beautiful and confident — effortlessly, yet with character.
Her mission? To create clothing that not only looks good, but also empowers. Because when you feel good in what you wear, you shine from within.

Loved by our customers
Free Shipping
At Novelle London all orders are sended with free shipping
30-Day Return Guarantee
Not happy with your purchase? Return it within 30 days.
24/7 Customer Service
We're here for you anytime, day or night. Reach out anytime!